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Independent production consultancy, on the client's side.

01What we do

From brief to delivery.

Creative production procurement consultancy.

We advise brands and agencies on film, photography and content production, and manage the commercial, contractual and operational side of every job from an independent point of view.

We protect the budget.

We protect the idea.

We protect the client.

02Our position

We sit on the client's side.

Brand

  • Marketing
  • Procurement
  • Brand teams

DUO

  • Independent oversight
  • Commercial control
  • Production expertise

Partners

  • Agency · Production
  • Talent · Post
  • Specialist suppliers

Independent. Transparent. Production-focused.

03The value we add

We don't sell production.

Our job is to make sure production is scoped correctly, bought competitively, negotiated on fair terms and delivered professionally.

  • Transparency

    Clear visibility on scope, bids and costs.

  • Control

    Senior oversight of budgets, contracts and delivery.

  • Efficiency

    The right structure and the right suppliers for every project.

  • Quality

    Commercial discipline without compromising the creative idea.

04How we work

One senior point of control across the whole production lifecycle.

  1. Brief
  2. Budget
  3. Procurement
  4. Contract
  5. Production
  6. Post
  7. Delivery

Clear scope. Optimised procurement. Controlled cost. Accountable delivery.

05Services

Senior production expertise, exactly where it's needed.

  1. 01

    Production Procurement

    Budget benchmarking · bid management · supplier analysis · cost negotiation

  2. 02

    Budget Management

    Budget control · cost tracking · final cost reconciliation

  3. 03

    Talent & Contract Scope

    Celebrity negotiations · contracts · usage rights · renewals · royalties

  4. 04

    Production Supervision

    Film · photography · AI production · original music · oversight on set, on shoot and in AI production

  5. 05

    Post-Production Cost & Scope

    Editing · retouching · AI · VFX · CGI · original music · sound · delivery

06Expertise

Built around today's production needs.

  • Commercials
  • Photography
  • AI Production
  • Celebrity & Talent
  • Fashion & Lifestyle
  • Post-Production
  • Production Procurement
  • Scope & Rights Management

07Who we work with

Flexible support for teams that need production expertise.

  • Brands

    Independent production expertise, cost control and senior oversight.

  • Marketing & Procurement

    Expert support on scope, supplier and budget evaluations.

  • Advertising agencies

    Outsourced production procurement and senior production support.

  • International teams

    Local production knowledge and on-the-ground support in Türkiye.

08Our perspective

Agency. Advertiser. Production.

Creative understanding. Commercial control.

For more than 20 years we have worked on all three sides of advertising production, inside the decisions and the execution.

  • Agency

    We know the creative idea, the brief, the pitch process and what an agency expects from production.

  • Advertiser

    We know budgets, procurement, approval processes, contracts and rights management.

  • Production

    We know what a job really costs, how it gets made, and where to find efficiency without giving up quality.

09Experience

20+ years across every side of production.

A 360° view of how creative ambition, commercial reality and execution come together.

  • Production / Management

    Otherside Creative

    General Manager
    Executive Producer

    2020 – 2025

  • Client side

    Akbank
    Türk Telekom
    TTNET

    Corporate Communications
    Procurement Producer

    2012 – 2020

  • Agency side

    TBWA Istanbul
    Rafineri

    Agency Producer

    2003 – 2012

10Contact

Let's work
together.